Smart Eating Week

Introducing…Smart Eating Week 2018: an opportunity to promote a  ‘taste’ of the many benefits dietitians can have!

Smart Eating Week is designed to encompass all practice areas of dietetics and to promote APDs as the go-to professionals for an informed take on healthy eating. To assist members to promote the fantastic work that you do, keep an eye out for a range of templates coming your way! These will include ways to help you get involved during Smart Eating, whether that be through hosting an event, a social media campaign or working with the media.

Are you after some suggestions on how best to make a splash this Smart Eating Week? Subscribe to the Smart Eating Week mailing list. This is where we’ve provided some key ideas to help plan what Smart Eating Week will look like for you. With ability to access past updates a couple of moments after you hit subscribe, it’s always a good time to join.

As Smart Eating is about promoting all members in each area of dietetics practice, you’ll find a range of online templates instead of mailing you a resource pack. These include:

  • Media resources for all your media ‘how-to’ – This includes, a ‘save the date’ template to send to journalists, media release template and a suite of media factsheets! (19 January 2018)
  • Online and social media templates – These are able to be personalised to suit your area of practice (25 January 2018)
  • Poster template – To help promote your events in your local community (2 February 2018)

Keep up to date with planning by joining the mailing list, so you can create your Smart Eating Week in bite-size (but tasty!) portions. If you’re after the whole suite of templates, we endeavour that these will all be available by 5 February 2018.

Join the conversation on Member Connect, to share what ‘Smart Eating’ means for your area of practice! This is also a great place to share any specific resources that you plan to promote to your target group through your Smart Eating Week activities.

Register your interest below, to receive the latest updates straight to your inbox.

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Plan with your Interest Group and Discussion Group

Last year we contacted Interest Groups and Discussion Groups about Smart Eating Week. This new campaign is a great opportunity to personalise promotion of your role and specific ways that you make a difference as a dietitian.

The Corporate Nutrition Interest Group got together and came up with the following key messages that can help members of this group plan Smart Eating Week

  1. Industry dietitians are thought leaders who advocate for the implementation of health and nutrition strategies within food and drink businesses.
  2. Industry dietitians use nutrition and consumer insights to collaborate with producers, manufacturers and retailers to make new and existing products healthier.
  3. Industry dietitians translate nutrition science into evidence-based health and nutrition messages that can be communicated to consumers.

We can’t wait to see how these are shared next month.

We heard from some members from the Working Overseas Interest Group via video. Check out their thoughts on participating in Smart Eating Week from afar.

Don’t forget, to be part of an Interest Group or Discussion Group visit Member Connect and ‘become a member’ of each group you’d like to join.

Interested in the facts and figures of our Omnipoll survey results outlined in our Smart Eating Week media release?

To help inform our media and marketing strategies for consumers and health professionals, we conduct regular research around awareness of Accredited Practising Dietitians. We survey consumers annually to gain an insight into public perception of the profession. In September 2017 an online survey commissioned by DAA was conducted through Omnipoll, involving 1,225 Australian adults aged 18+ years.

We’re in the process of putting together a summary of these results, and wanted to share a snippet of these findings during Smart Eating Week, particularly around public trust towards dietitians.

Respondents had greater trust in advice provided by health professionals, including doctors (89%), dietitians (85%) and nutritionists (83%). Very few distrust any of these professional groups. At the other extreme, trust is lowest for the internet (27%), healthy eating bloggers (23%), TV chefs (22%) and the media (20%). This is similar to trust seen in other countries, as when compared with a survey conducted by the British Dietetic Association, people from the UK also rate doctors, dietitians and nutritionists well above other sources.

Not surprisingly, likelihood of visiting a dietitian is correlated with trust in dietitians, however there are a number of other factors which influence this.

We’ll share some more of the results from the 2017 Omnipoll survey with DAA members soon. Stay tuned.