Communicating with your audience: for Health Professionals
3-4 June 2019
SydneyCommunicating with your audience - Information flyer - June 2019
Registration fee: $2,420 incl. GST
Discount rate for DAA and Dietitians NZ* members $1,980 incl. GST (That’s 20% off the regular price!)
Payment plans available – contact us to find out more!
*DAA members need to login to the DAA website prior to registering to access the discount rate. *Dietitians NZ members to contact Centre for Advanced Learning via firstname.lastname@example.org prior to registering to obtain a coupon code, needed to complete your discounted registration.
For further information, please email email@example.com.
About the course
Are you a health professional needing to build or refine your communication skills so you can write crisp blogs, compelling articles, or get media take up?
Through the Centre for Advanced Learning (CAL), DAA and Red River Strategic Communications are partnering to offer you specialised communications training specific for health professionals!
In this two-day course, you’ll develop high-level written and verbal skills that include developing rapport and crafting quotable messages. You’ll be able to hit the spot on a key issue so you can connect with your audience more profoundly and influence community behaviour.
In a relaxed, yet fast-paced and interactive environment you’ll build specific and proven tools to make you a powerful communicator. You’ll work in small groups of up to seven people with lots of discussion and practice.
Great communication is at the heart of building your reputation so you can achieve more.
Red River ‘gets’ talking health messages with the media, as they’ve provided media training to DAA media spokespeople over many years.
‘Communicating with your audience’ is suitable for all health professionals and student dietitians – for practitioners who are new to communications and working with the media, as well as those who have some experience, with trainers tailoring the course to those in the group.
For dietitians, this course can count towards 12 Continuing Professional Development (CPD) hours if this course aligns with your APD Learning Goals.
Leave this course with
- Skills transferable to all aspects of communication – whether your audience is the media, clients, managers or colleagues, an online community or your local community
- A strategic approach to communication so you achieve more
- A methodology to break each thought into bite sized chunks that gives the audience the information they need to understand and respond to you
- An ability to structure your communication in compelling narratives that takes people on a journey
- High level skills in using crisp, powerful and energetic language
- An ability to craft written content that resonates with people and gets cut-through
- What drives your audience – hooks and sinkers
- Getting strategic – setting your course for the fastest route
- Message mapping – understand how to construct a message that’s clear, evocative and gets straight to the point
- Role play and practice exercises
- Telling stories – structuring your information
- Powerful and compelling language
- Making a connection – dealing with nerves
- Writing for different forums, e.g. media, blogs, articles (dependent on group needs)
- Role play and practice exercises.
All participants will receive a Certificate of Attendance.
About the Facilitator
Red River Senior Trainer Clare Arthurs is a qualified Trainer/Assessor with a background as a broadcaster and journalist. She has spent more than 20 years in global news media, working in Australia, Europe and South East Asia. Clare has:
- Worked for the BBC as a Foreign Correspondent, East Asia Editor, news producer and senior in-house trainer as well as held senior roles at the ABC. She’s worked in print, radio, TV and global news agencies around Australia and in England and brings her knowledge of the media to help our clients tell their stories.
- Worked in government as a media professional, including for a Cabinet Minister in Canberra and in the Prime Minister’s Department, bring an understanding of government process and media operations to our training.
- Broad experience providing communication training to United Nations officials, diplomats, and not-for-profits in Asia and Europe, helping them clarify and communicate their key messages.
- Worked with not-for-profits and small business to assist them in reaching their target markets with clarity and confidence.
- Skills in audio, video, writing for the web and social media.
- A Bachelor of Arts (University of Melbourne) and qualifications from Melbourne and London in training and assessment in the vocational sector and teaching English.
- Teaching experience at Australian universities to Masters level in journalism, broadcasting, safety and social media.
What participants are saying
“The media can be your friend to help promote your message effectively and with Red River’s training and practice you can learn how to do this confidently. Our job as dietitians is to get the right message across in the most effective manner, and media training works on this.
How do we get people to listen and learn from us? Media training with Red River will help you with working with the media, but much more – how to be confident in getting your message across in many of life’s situations. My writing in general has improved and how to get my message across as succinctly and interestingly as possible for seeing individual clients and working with groups of people such as for me, with sporting teams.
I now can take on multiple media requests in one day and not be daunted. I know the topic, the content and now have the skills to get my message out there through the noisy nutrition space.”
DAA Spokesperson and Accredited Practising Dietitian Simone Austin
Jemma is an APD and the Nutrition and Product Development Manager at Jenny Craig & Curves. With a diverse range of experience in the food industry, Jemma has worked for global catering organisations, food manufacturers and in the non-profit sector collaborating with Australia’s major retailers. Jemma is passionate about spreading the word about good food and nutrition through mainstream and social media.
Q: Tell us about what appealed to you about the the Media Skills Essentials course?
A: I’d been looking for some advanced media training to really help me learn about how to best get across my key messages, particularly for TV and radio interviews. I’ve done a range of different media but have found TV and radio the most daunting, because unlike print media, where you can write and edit and re-edit all of your responses, with TV and radio you’ve got to be on the ball and you only get one shot! It’s also much more about how you sound, the tone of your voice, and how you present overall, so I guess there’s a lot more to think about!
Q: What were your first impressions?
A: Very positive. Victor, our trainer on the first day, was dressed in a suit so I knew he meant business! The venue, held in an intimate conference room in the city, was absolutely perfect for our small group of 5.
Q: Was the content what you expected?
A: I didn’t really know what to expect but I did have high expectations, given that any media training does not come cheap! Although a little scary, it was great to have the professional news camera and tripod all set up for us to practice talking to camera and then watch ourselves back on the TV. On Day 2 with Erina our trainer, there was a big focus on Mapping (which is Making your point, Anchoring it with the detail, and then finishing with your Perspective, such as a catchy quote). Learning how to MAP was challenging yet so rewarding and after lots of practice I walked away feeling much more confident on how to deliver my key messages.
Q: Describe the presentation style of the course.
A: The two days were very interactive. As it was such a small group, the content was tailored around what we wanted to focus most on, and both Victor and Erina really did adjust their pace to focus on our needs. We all felt really comfortable asking all of those ‘silly’ questions which ended up being not so silly, as we were all in the same boat so to speak.
Q: What sort of areas/professions were others in the course from?
A: In the group of 5 we had a Director of Nursing, 3 Dietitians (2 food industry and 1 government) and a Communications Coordinator. It was a diverse group and it was fantastic to bounce ideas off each other, have a laugh and work together on our MAPs. Even in the two days we noticed a huge improvement in all of our presentation styles on screen, so this was quite rewarding to walk away feeling much more confident than we did at the start!
Q: What did you enjoy the most overall?
A: I enjoyed learning how to MAP most of all, practicing this over and over and getting valuable feedback from our trainers. I really liked Erina’s style of training, she was very hands on and gave really good individual feedback to all of us. Her delivery of feedback was also perfectly balanced – the right amount of specific constructive feedback, coupled with lots of positives on what we were doing well. But Erina certainly wasn’t easy on us – it was the right amount of ‘tough love’ we needed to develop our skills further.
Q: Was there anything that surprised you?
A: I think what really struck me the most was how much time you need to allow to prepare for a media interview. It all seems so simple and easy when you see someone else doing it, but there is so much preparation that is necessary to really ace an interview. And regardless of whether you might get a 5 second grab on the news or a 30 minute radio segment, the amount of preparation you need to do is the same! Erina and Victor took us through all the important steps of preparing for an interview, from the moment the phone rings to thinking about the ABC (Angle, Background and Catchy Quote), and the AAAIII (Analyse, Aim, Audience, Issues, Impression, Interview Structure).
Q: Aside from the course content, how was the experience of attending?
A: It was a worthwhile couple of days! I would have loved to have been able to have a week’s worth of this sort of training, but it was certainly an amazing start to really take my skills to the next level. Although I walked away with my head spinning with so much great information, I also walked away feeling much more aware of how to prepare for an interview and how I can improve my presentation skills.
Q: Have applied your learnings in your practise and/or life since finishing the course?
A: I’ve really been paying more attention to news stories and how politicians and media commentators craft their responses during interviews. I feel as though I’ve learnt the tricks of the trade and now it’s about practicing it wherever I can. As the saying goes, “Use it or lose it”, so now it’s up to me to, well, use it! Since the course I’ve been involved in a cooking shoot which involved a full production studio so it was certainly helpful to have that training up my belt in the lead up to it.
Q: Any plans to do more media-related courses?
A: Erina and Victor have offered us some power mentoring sessions post-course as well as a Narrative Master Class to building on mapping skills, which I am really keen to be involved in.
Q: Would recommend Media Skills Essentials to another APD or health professional?
I’d certainly recommend this course to other APDs who are interested in building their media skills. It’s a full on couple of days, but it’s fantastic that we have this available to us and that it’s tailored to our work as dietitians. Most media training costs $1000 per hour (not even joking), so in comparison this is a much more budget-friendly option.