Nutrition Journalism Award
One of the aims of the Media Program is to provide accurate and practical nutrition information to consumers through the media. The Program also aims to address misinformation in media. DAA has established the ‘Nutrition Journalism Award’ to achieve the following objectives:
- To encourage accurate and responsible reporting on nutrition issues in the media.
- To acknowledge and celebrate quality nutrition reporting by Australian journalists.
New in 2016
In response to feedback from Australian journalists, we have changed the structure of the Award, starting in 2016. Journalists will be able to submit to either the short-lead or the long-lead category. These categories will be judged separately and a prize will be awarded in each category.
These awards are presented annually to Australian-based journalists. Entries for the 2016 Award are now open.
- Nominated entries from print, television, radio or online media will be accepted.
- Nominated entries must have been published, broadcast or televised through media outlets reaching at least 10,000 people.
- Applicants must be based in Australia at the time of the publication or broadcast of the media item.
- Nominated entries must have been published, broadcast or televised through Australian media outlets during the calendar year for the Award.
- Applicants must certify that the entry is their original work.
- Applicants must nominate the entry in either the short-lead or long-lead category.
- Commercial communications and marketing materials will not be accepted.
- Applicants may submit up to three media items in any calendar year.
- The award is not open to DAA members or APDs.
Media items can be submitted for the Award within a calendar year. The closing date for the awards will be 31 December in that calendar year.
The selection panel will meet the following February to determine the winner. The winner will be contacted by DAA’s Communications and Marketing Manager (CMM) by 28 February. Unsuccessful applicants will also be notified by this date.
Applications must be submitted by the author of the media item to the Public Relations Manager at:
DAA National Office
Attention: Public Relations Manager
1/8 Phipps Close, Deakin, ACT 2600
Fax (02) 6282 9888
All applications must include a cover letter which:
- Provides the applicant’s contact details
- Outlines where and when the media item was published or broadcast, including approximate circulation
- States whether they are entering the short-lead or long-lead category of the award
- States that the media item is the applicant’s original work.
The applications will be judged by a selection panel of three:
- DAA’s Communications and Marketing Manager
- DAA’s CEO (or a nominated representative of the CEO)
- An independent journalism professional appointed by DAA.
The following selection criteria will be used to assess the nominated media item submitted for the award:
- Accuracy of reporting, based on the evidence-base in nutrition
- Quality of media item (writing or reporting)
- Public benefit – including the ability to inspire and motivate the audience to change nutritional behaviour
- Originality of story approach
- Practicality of consumer advice
- Ability to capture the ‘bigger picture’ in nutrition reporting.
All decisions will be made at DAA’s discretion. The selection panel must be satisfied that the applicants meet a minimum standard for the award to be given.
The winner will receive:
- $2,000 cash prize
- A certificate
- Promotion to DAA members through member communications and social media
- Promotion to the public and peers through DAA communication channels, including social media.
The winner will be asked to provide the names and contact details of managers and peers, for DAA to contact these people to announce the winner’s achievement.
The winner will also be encouraged to provide an article for the DAA member newsletter on nutrition reporting in the media and/or what it means to them and their career to win the Award.
For further information
Contact DAA’s Public Relations Dietitian by calling DAA’s National Office on (02) 6189 1200 or emailing:
Sally Moloney APD | Public Relations Manager | email@example.com