Journalists Engage with DAA
Weighing up the evidence: Nutrition for journalists events
We have hosted ‘Weighing up the evidence’ seminars for journalists over the past few years – in Sydney in 2014 and Melbourne in 2016. These have discussed using an evidence-based approach to interpreting and reporting on nutrition science. Feedback from journalists has been really positive (with some great ideas for future DAA media events!).
At these events, journalists received a pack of information from DAA, including this ‘Seven point checklist for reporting on nutrition research’.
Each year, we survey Australian journalists to gauge feedback on our work with the media. Sixty-four journalists took part in our 2015 survey.
Respondents worked across different media outlets, including magazines, newspapers, online, TV and radio. Most respondents (74%) had been contacting DAA for at least six months, which is consistent with 2014 figures.
Key survey results include:
- When asked about how helpful DAA is when responding to media enquiries (including organising a Spokesperson), the majority of respondents (79%) rated DAA four or five on a scale of 1-5, with 1 being ‘not helpful at all’ and 5 being ‘very helpful’.
- When asked about how informed and prepared DAA Spokespeople are, 86% of respondents rated DAA Spokespeople four or five, on a scale of 1-5 with 1 being ‘not informed / prepared at all’ and 5 being ‘very well informed / prepared’.
- When asked how often they would seek comment from DAA or DAA Spokespeople for nutrition-related stories, the majority of respondents (69%) gave a score of 3, 4 or 5 on a scale of 1-5, with 1 being ‘never’ and 5 being ‘always’.
- Sixty-nine per cent or respondents indicated they would most often contact a dietitian or nutritionist for comment on a nutrition related story. Doctors were the next most likely to be contacted (27%).
- Almost half of respondents (47%) most often contact DAA for nutrition-related stories – the highest of the health-related organisations listed in the survey.
- Demand for DAA media communications continues to grow, with 92% of respondents wishing to receive media releases, 89% looking for research exclusives and 68% wishing to receive alerts when DAA Hot Topics are published.
DAA welcomes enquiries from journalists and media representatives. To speak with a DAA Spokesperson, or for further information or resources to support your story, please contact:
Felicity Curtain APD
Media and Marketing Dietitian
T: 0409 661 920